YOLIY—Your Only Limit Is You—was born from love, heartache, sweat, and tears. This family-owned business carries forward the vision of Tony IV, a young man with a passion for helping others and a dream of creating a streetwear brand that speaks to people from all walks of life. Although Tony IV gained his angel wings far too soon, his family is devoted to fulfilling his legacy by spreading a message of resilience, self-expression, and empowerment.
Tony IV’s aspirations extended beyond fashion; he dreamed of making an impact in the radiology field, contributing to the early detection and prevention of life-altering or life-threatening conditions. As a teenager, he experienced a pivotal moment during a "Bring Your Child to Work Day," where he shadowed the Radiology department and witnessed the profound importance of early diagnosis through imaging. This experience shaped his passion for service and his dedication to creating a meaningful difference in others' lives.
Although the family cannot carry out Tony IV’s radiology aspirations, they are committed to making a global impact in a different way. Through YOLIY, they focus on connecting with people worldwide using positive affirmations and designs that emphasize the importance of mental health, self-care, and being the best version of yourself. Every piece is crafted to inspire love, uplift others, and empower individuals to embrace ongoing self-care and community support.
Each design reflects Tony IV’s belief in self-confidence, living to your highest potential, and breaking through personal limits. YOLIY T4 products are thoughtfully designed to foster unity, embrace faith, and remind people to prioritize their well-being and love themselves.
Our mission is to deliver quality streetwear with purpose, rooted in compassion, creativity, and exceptional customer care. Through YOLIY, we aim to connect with communities worldwide, inspire individuals to embrace their true potential, and remind them that their only limit is themselves.
Join us on this journey as we continue Tony IV’s legacy, inspiring others to live boldly, authentically, and with resilience. Together, we honor his dream to make a difference—one design, one story, and one life at a time. Your Only Limit Is You.