Meet Marticia & Tony Sr., Co-Founders of YOLIY, LLC
YOLIY, LLC is more than a brand—it is a legacy created in honor of Tony IV. Co-founded by his parents, Marticia and Tony Sr., YOLIY is rooted in the family’s unwavering love, faith, and commitment to bringing Tony IV’s dream to life. His vision was to inspire others, spread positivity, and remind everyone that “Your Only Limit Is You.” Every YOLIY product is crafted to capture his compassionate spirit, joy, and creative vision
Building a Customer-Centric Team with a Commitment to Excellence
At YOLIY, LLC, our mission goes beyond quality streetwear. We aim to create a meaningful experience for each customer, putting their needs at the heart of all we do. Guided by CEO Marticia, our team is meticulously selected to embody superior service, connection, and genuine care in every interaction. Under her leadership, YOLIY operates with a vision of quality, positivity, and empowerment that honors Tony IV’s legacy.
Marticia: Operational Leadership, Vision, and Retail Experience
As Co-Founder and CEO, Marticia brings over 30 years of leadership experience, combining her extensive background in healthcare with retail expertise. Her hands-on approach to operations ensures every facet of YOLIY is driven by innovation, empathy, and excellence. Her prior leadership roles have shaped her unique vision, enabling her to build a team that thrives on creativity, quality, and customer-first values. Her focus includes:
Product Design: Each YOLIY piece reflects Tony IV’s vibrant spirit and creativity. Marticia leads a dedicated team to create streetwear that speaks to resilience, self-expression, and positivity.
Finance: Under Marticia’s guidance, the finance team manages resources responsibly, supporting sustainable growth and reinvestment into community-centered initiatives.
Content Strategy: A content strategist curates messaging that resonates with YOLIY’s values, crafting inspiring stories and connections across all platforms.
Web Design & SEO: Our web designer ensures an engaging, user-friendly online experience, while SEO strategies expand YOLIY’s reach, inviting new members into our community.
Digital Marketing/Social Media: YOLIY’s marketing team promotes new designs, highlights customer stories, and builds community through various channels, keeping Tony IV’s legacy vibrant and connected.
Customer Service: Our customer service representatives brings Marticia’s commitment to customer care to life, handling inquiries, event coordination, and ensuring each interaction is thoughtful and personalized.
Tony Sr.: COO, Outdoor Sector & Warehouse Expertise
With extensive experience in the outdoor sector and warehouse management, Tony Sr. brings a wealth of operational knowledge and logistical expertise to YOLIY. His hands-on background enables him to streamline processes and uphold YOLIY’s high standards, ensuring each product reaches customers with care and precision. As COO, his areas of focus include:
Quality Control: Tony Sr. ensures every YOLIY item meets the high standards of quality and durability our customers expect and deserve. He works closely with production teams to uphold rigorous quality standards.
Logistics: Drawing on his extensive warehouse experience, Tony Sr. oversees logistics to ensure smooth and efficient delivery. He manages inventory and fulfillment processes to ensure products reach customers promptly.
Supplies Management: Tony Sr. keeps supplies well-organized to ensure a seamless production flow, supporting YOLIY’s commitment to consistent, high-quality service.
Vendor Partnerships: Tony Sr. builds strong partnerships with vendors who share YOLIY’s commitment to quality, securing reliable resources that align with our brand’s values.
A Family United in Vision and Faith
Tony IV’s siblings, in-laws, cousins, nieces, and nephews are core to YOLIY’s mission, embodying his joyful spirit and message of resilience. They actively participate in YOLIY, from modeling collections to engaging with the community. Friends and extended family also support YOLIY, reinforcing the unity that strengthens the brand.
A Legacy of Empowerment and Thoughtful Design
YOLIY exists to honor Tony IV’s entrepreneurial vision, creating streetwear that embodies joy, strength, and belief in one’s potential. Every product is thoughtfully designed to celebrate Tony IV’s love for life and commitment to spreading positivity.
LevelUp Mystery Box Subscription: A one-of-a-kind subscription service featuring options for Accessories, Hoodies, and T-Shirts.Each mystery box is filled with exclusive items and surprise elements designed to bring joy and empowerment to our community.
Custom Design Consultations: Personalized design services tailored for corporate gifting, special occasions, and individual request for a specific design you would like to be put on a YOLIY T4 product(s), adding a unique, meaningful touch to your events, corporate gatherings, and style.
Join the YOLIY Movement
By choosing YOLIY, you’re joining a community dedicated to resilience, unity, and faith, where every product is crafted with love and purpose. Together, we honor Tony IV’s legacy, spreading positivity and empowerment, one message at a time.
YOLIY: Empowering You, Inspiring Change